The Paradox Of Choice

August 6, 2010 § 2 Comments

This is a wonderful TED talk given by Sheena Iyengar, on the art of choosing. There are countless sustainability issues raised by this, as well as moral ones. Whether to give parents the choice about the death of their just-born baby which cannot survive without the aid of a machine, has severe mental health implications – even years later.

I certainly share the Western assumptions she points out that we naturally see choice as leading to better results. Her short synopsis of the American Dream (or progress story), even in this context, is inspirational and engrossing. Building new narratives that limit choice to make better decisions will certainly have a tough act to follow.

As an aside, her calm and steady speaking manner is such a pleasure to listen to – it encourages you as a viewer to sit still and just take it in. Wonderful.

§ 2 Responses to The Paradox Of Choice

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