Falling Whistles – Peace Is The New Frontier

October 5, 2010 § 1 Comment

Sometimes a campaign comes along out of nowhere and raises the bar. We saw it with 350.org, and now we’re seeing it with Falling Whistles.

The design, the video art, the messaging, the outreach, the symbolic idea of the whistle – all are spot on. I’m really excited to see how this campaign will bring the war in Congo to the public with passion and care, and start to get real changes in legislation and corporate behaviour.

§ One Response to Falling Whistles – Peace Is The New Frontier

  • […] I was blown away when I first saw the Falling Whistles campaign – and reading their Annual Report this morning has brought back the feeling that these guys could really take NGO campaigning to the next level. […]

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