Plouffe Is Back

You know David Plouffe is back when you see something like this. (Apart from the fact he’s in it, obviously.)

The White House is listening once again. It’s involving it’s base, it’s making people feel part of governing. That’s a hard thing to do – but this presidency was built on that promise, and it must deliver it in order to succeed again in 2012.

As soon as the ’08 campaign ended and Plouffe passed on his control to the administration team, the quality of outreach to supporters crashed and burned. For those of you also on the list of 13 million email addresses the campaign built up – you too may have been asked to ‘sign a birthday card for Obama’, or ‘buy a mug’. All this while Democrats were floundering as the healthcare bill got weaseled down.

Let’s hope it gets better from here on in.

His book on the ’08 campaign is worth a read by the way. Not as a good as this one, but an insight nonetheless.