A Story Of Sustainability

March 3, 2011 § 3 Comments

A decent attempt at telling the story of sustainability.

I’d argue there was little on justice and equity in this story, with the central problem of having a singular male power force – the king – in charge. Great mix of simple story and compelling images, though.

What do you think?

§ 3 Responses to A Story Of Sustainability

  • Jake says:

    I love the images. I think for the story to have more of a grip it needs to relate more to a story that people already know or are familiar with.

  • Beautiful footage! It does contain key messages that resonate with progressives. Laokoff says there are 3 things that are the basis of progressive thought (1) Empathy – this is kind of there but could be improved upon as you say by adding the human element of the impacts (2) Responsibility – definitely a big theme (3) Protection – yep that’s in there. But I don’t think this would resonate with the “middle Australia” type audience very well.

    • cterkuile says:

      Agreed – it’s perfect pitching for those already bought-in to the story (and maybe that alone makes it valid). Some of it would resonate well with non-sustainability people I think, but the bits about consumption etc (that have the hidden ‘i’m judging you’ in it) might be off-putting).

      Let’s test it and see! : )

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