A Business Revolution
March 13, 2011 § Leave a comment
The Coop’s launch of their new CSR plan had the promising title ‘Join The Revolution‘. With characteristic northern gutsy-ness, the launch traced the 47 bold commitments made by the group on everything from clean energy, fairtrade and youth empowerment to the humble origins of the Coop in 1844, as they do in this TV ad.
But I think the Coop are under-selling what they’re doing. This is more than just a corporate responsibility program – this is a new (or very old) model of how business can be done.
A highlight of the evening had to be Jonathon Porritt taking the stage and giving a (no-doubt unvetted) speech about the need to end capitalism. Always a good conversation starter.