The End Of Polio

September 19, 2011 § Leave a comment

What I love about this video:

  • We are taken on a journey with Piper – her discoveries are ours too. When she realises that the missing piece is her own campaigning, we realise that too.
  • A track record of success – we have made progress, there are visible signs of it – we can do it again.
  • Although we learn about key figures, there is constantly a place for ‘normal people like me’ – in the fundraising, the active supporting of the work.

Ultimately, this video is a clear story, with all the twists and turns a good story needs. Great work!

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