Kill The Megaphone
February 5, 2012 § 9 Comments
The megaphone has become the go-to image for campaigns. At UKYCC, I’m afraid that we used it too.
But doesn’t the megaphone represent everything that’s wrong with campaigns?
- one-way communication
- preachy – ‘I know better than you’
- brash and annoying
It took me about ten minutes to find the example images from NGOs across the spectrum (see below). To stress, I respect all of these organisations immensely – I am cruelly picking on them to make a broader point about how we present ourselves as campaigners.
- If we’re asking people to join us in campaigning – how many will be turned off by the idea that they have to go and shout at people when they don’t yet feel confident in their understanding of the issue?
- If we’re saying we have to meet people where they’re at – how can we listen when we’re the only ones talking?
- If we need permission from our audience to speak to them, is this a polite way of asking for it?
And to prove my love for the megaphone in practice..