On Strategy And Craftivism
March 9, 2012 § 3 Comments
Craftivism – it’s been a remembered/innovative campaigning activity over the last couple of years, but is often misunderstood. Following a Facebook argument idea exchange, I thought I’d share my thoughts.
- A question to consider – who are Craftivists, and why do they use craft to express political/social statements? By and large, craftivists are women who feel excluded and unable to take leadership in male-dominated, discourse-heavy activist cultures where the internal culture is often ‘my-way or the high-way’. By laughing-off what the craftivist movement is doing, we’re laughing-off those who we have failed to welcome into the work we do.
- Craftivists work with the strategy that personal transformation is part of collective transformation, and that moments of reflection are key to commitment to social change.
- Social change does not happen solely because of political leaders deciding to sign a law – it changes when someone challenges a friend on a racist/sexist/homophobic comment they’ve just made. Craftivism is a fantastic way to get people thinking, using a channel that doesn’t threaten or scare an audience.
- What do people do as they craft? They talk – talk about the issues. For up to a couple of hours at a time. Compare that to the next time you try and get someone to sign a petition.
- Real change = deep change. Deep change = relationships. Craftivism builds relationships. And that’s something that many NGOs could really learn from.