Success! Fair Fares Now Win Campaign
November 28, 2011 § Leave a comment
Fantastic news from the Fairer Fares Now campaign – tomorrow, the Chancellor will announce that the Government is scrapping its plans to raise the cap on rail fares.
I was lucky enough to work with the Campaign for Better Transport team this summer on the campaign, and got to work with grassroots activists and groups around the country. Some reflections on why this campaign was successful –
- distributed power – clear request of what grassroots should achieve, but allowing for local context specific/organisational culture ways of doing things
- effective coalition – Friends of the Earth, TUC, UKYCC, Transport for All, and a whole host of organisations – good info flow, collaborating, reaching out to own grassroots
- strategic placement of resources – focusing on mobilising supporters in key seats